Facial plastics marketing in an ENT practice is the planned effort to help prospective patients find and understand the practice's cosmetic and reconstructive facial services. It covers service pages, surgeon profiles, search visibility, social content, consultation requests and simple reporting, all presented alongside the practice's general ENT care. In short, facial plastics marketing works best when the cosmetic service has its own clear section of the website, each procedure has a plain and accurate page, surgeon profiles explain training and focus and consultation requests are easy and tracked by source. Keeping the tone consistent with the rest of the ENT practice builds trust. This resource from ENT Planning explains how ENT practices commonly present facial plastics online, how search and social content fit in and the questions practices bring to a marketing professional.

Key takeaways

• Give facial plastics its own website section.
• Write a plain page for each procedure offered.
• Explain each surgeon's training and focus.
• Make consultation requests short and easy.
• Track consultation requests by source.

Why facial plastics marketing needs its own plan

Different patients, different questions

Patients looking for cosmetic facial procedures often research longer and compare more options than patients with an ear, nose or throat problem. They want detailed information about procedures, recovery and the surgeon.

A clear place on the website

When cosmetic services are mixed into general ENT pages, visitors may not realize the practice offers them. A dedicated section, linked from the main menu, makes the service easy to find.

One brand, two audiences

Many ENT practices keep facial plastics under the same practice name. Clear navigation and consistent design let the practice speak to cosmetic patients without confusing patients who come for general ENT care.

Building facial plastics service pages

One page per procedure

Practices often create a page for each procedure offered, such as rhinoplasty, eyelid surgery, facelift and nonsurgical treatments. Each page explains what the procedure is, who it is commonly for, what recovery generally involves and how to request a consultation.

Plain and accurate language

Clear, factual wording reads better than promotional language. Many practices have the facial plastic surgeon review every page before it goes live, and they note the review date so pages can be checked again later.

Connect related pages

Procedure pages can link to related procedures, the surgeon's profile and the consultation request page. The guide to ENT internal linking explains how links between pages help visitors and search engines.

ENT Planning can introduce you to independent digital marketing and SEO professionals who work with ENT practices on facial plastics service pages, surgeon profiles and search planning. To request an introduction, contact us or call or text (972) 616-4581. You can also read about ENT practice marketing.

Surgeon profiles for facial plastics

Training and focus

A profile for each surgeon who performs facial procedures can list training, areas of focus, locations and the procedures offered, with links to each procedure page.

A consistent format

Using the same layout for every surgeon profile helps visitors compare and makes updates easier. A common order is a short summary, training, procedures offered, locations and a button to request a consultation.

Review on a schedule

Profiles change when a surgeon adds a procedure or a new location. A twice-yearly review, tied to a calendar reminder, keeps details accurate across the website and listings.

Matching details everywhere

The surgeon's name, specialty and locations should match across the website, online listings and directory profiles, so patients and search engines see the same information.

Search visibility for facial plastics marketing

Pages built around patient questions

Prospective patients search with questions about procedures and recovery. Pages and articles that answer those questions clearly can help the practice appear in search. The guide to ENT content marketing covers how topic lists are built from patient questions.

Local listings

Online business listings for each location can name facial plastic surgery among the services offered, with accurate hours, phone numbers and a link to the facial plastics section.

Condition and procedure structure

The same page structure used for ENT conditions works well for cosmetic procedures. The guide to ENT condition pages describes that structure in more detail.

Social content for facial plastics

Education first

Short posts that explain procedures, recovery basics and what happens at a consultation give followers useful information without overselling.

Behind the scenes

Posts showing the consultation room, the team and the office setting help prospective patients feel familiar with the practice before they visit, as long as no patients appear.

A steady rhythm

A simple monthly posting calendar keeps the account active. Planning topics a month ahead, and matching them to new or updated pages on the website, gives each post a clear link to more detail. The guide to ENT social media covers how ENT practices plan social channels.

Consultation requests and reporting

Short request forms

A consultation request form that asks only for contact details, the procedure of interest and preferred times is easier to complete on a phone.

A named coordinator

One coordinator, or a small team, should review new requests several times a day and reply quickly with a personal call or message.

Requests by source

Tagging each request with a source, such as search, social media or a referral from the ENT side of the practice, shows which channels bring in consultations. A short monthly report of requests, booked consultations and sources helps the practice decide where to focus.

Questions to ask a marketing professional

Planning questions

• How will the facial plastics section be organized within the ENT website?
• Which procedure pages will be written first and who reviews them?
• How will consultation requests be captured and tagged by source?
• What will the social posting calendar include?
• What does the monthly report include?

Keep access in the practice's name

Many practices ask that website, analytics, listing and social accounts be opened under the practice's own login, with the marketing professional added as a user. That keeps the history with the practice.

Frequently asked questions

What is facial plastics marketing in an ENT practice?

It is the planned effort to help prospective patients find and understand an ENT practice's cosmetic and reconstructive facial services, through service pages, surgeon profiles, search, social content and consultation requests.

Should facial plastics have its own section of the ENT website?

Many practices give it a dedicated section linked from the main menu, so cosmetic patients can find the service easily without confusing general ENT patients.

What goes on a facial plastics procedure page?

Most pages explain what the procedure is, who it is commonly for, what recovery generally involves and how to request a consultation, in plain and accurate language.

How do ENT practices use social media for facial plastics?

Many share short educational posts about procedures and recovery, behind-the-scenes posts about the office and team and keep to a steady monthly posting calendar.

How is facial plastics marketing measured?

Practices usually track consultation requests by source, how many become booked consultations and changes over time in a monthly report.

Request an introduction

ENT Planning can introduce you to independent digital marketing and SEO professionals who work with ENT practices on facial plastics pages, search and social content planning. Learn more about ENT practice marketing, then take the short ENT Planning Marketing & SEO survey and request an introduction. You can also call or text (972) 616-4581, or contact us. The form goes to [email protected].